“What we’ve seen happening is HTML is getting much richer. We’re seeing more workflow previously reserved for Flash being done with Web standards,” said Devin Fernandez, product manager of Adobe’s Web Pro group.
With the public preview release of their new Edge software thay have made this clear that they are serious. This is what they are saying about Edge
You can download the preview version of Edge right now from the Adobe Labs site http://labs.adobe.com/technologies/edge/